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Paultons Park: Theme Park & Home Of “Peppa Pig World” In Hampshire

Developing A Robust & Agile Management Platform For UK’s Number 1 Visitor Attraction

Paultons Park is already one of the leisure industry’s biggest success stories, but the management of this Hampshire-based attraction continues to invest in improving operational efficiency to meet demand as it plans further growth.

In operation since 1983, Paultons Park in rural Hampshire has grown significantly from its humble beginnings as a modest country park and bird garden, to a national British name with 1.1 million visitors in 2019. Home of the official Peppa Pig World since 2011, Paultons has gone on to receive the accolade of “Number 1 Amusement Park” in the UK and Channel Islands in the TripAdvisor Travellers’ Choice awards every year since 2016.

Comprising of 17 rides and attractions, wild animals, beautiful estates and gardens, Paultons Park positions itself as a wholesome day out primarily aimed at families with young children below the age of about 14. What sets them apart is their drive to offer their customers first-class service and the best experience possible in any place where their customers come in to contact with their staff. Be it in their ticketing and admissions booths, one of their 15 catering outlets spread across the site, or one of their 3 fairly large shops in their retail area.

Paultons Park is a family owned and run theme park. We’ve been in operation since 1983 and grown from what was basically a country park and bird garden to what we are today where we welcomed sort of about 1.1 million visitors. We are the number one theme park via TripAdvisor since 2016, which we are delighted with. We are the home of Peppa Pig world. We have a range of about 17 rides and attractions throughout the park as well as animals and beautiful estates and gardens. We are very much focused to families with young children below the age of about 14.

by Stephen Lorton, Paultons’ Commercial Director.

Reason For Change

Having grown rapidly over the past decade, Paultons, like many visitor attractions had just added tills, stock management and ticketing solutions as and when they required them to address the problem at the time. This legacy technology spread across the park was basic at best, disparate and individual and began to struggle with increased visitor counts and growing demands from their customer base. It’s at this point Paultons looked to the marketplace and found KC Solutions.

KCPOS had all the features that we needed. It had far more functionality than our previous system had, but it also had the ability to talk to our ticketing system in the way that we required.

by Stephen Lorton, Paultons’ Commercial Director.

The Solution

KC Solutions’ product portfolio offers EPOS systems, admissions, stock control and management information under one umbrella. Designed to link all the different services required by visitor attractions together and provide management reports on-demand, KC Solutions we able to provide Paultons Park with a perfect-fit solution for where they are now, with the foundation and stability to grow as they do.

We have ordering, stock control, reporting dashboards all within it.

Benefits

Having previously run catering and retail as separate businesses, Paultons are able to now run them together, with ordering, stock control and reporting dashboards, plus the added synchronisation with their ticketing platform.

Data from their old system was ported to their new platform, to provide a seamless history of business, customer and supplier information, and the rollout across the park caused minimal downtime or additional training requirement.

We’re able to provide our management teams with accurate information in real time, where they can make informed decisions.

Paultons Park now have a robust park management system, made up state-of-the-art tills, admissions and online ticketing, stock management and reporting tools. The management team were so impressed with the success of the project and the implementation that they actually approached KC Solutions to develop their next technological installation, directly to increase customer experience. Taking the form of self-service kiosks and order points that in turn integrate with the rest of the park’s systems, Paultons’ brand-new area “Tornado Springs” will showcase them and offer customers a new, quicker way to place orders. This is a testament to the relationship with KC Solutions, the confidence that Paultons has in the solution, and the boost in growth that has continued since the project was completed.

I would absolutely recommend KC Solutions for a business that has as many touch points in its EPOS system as us, to give the controls, speed of service and quality of experience to customers.