Prestigious Most Added Value Award Marks HBP Systems 15-Year Partnership With Advanced

HBP Systems, celebrated fifteen-years of partnership with one of the country’s biggest software vendors, Advanced, by receiving the prestigious Most Added Value Award at their True Partner Event in March.

Accredited business partner and reseller of Advanced since 2004, HBP endorse their own solutions by using Advanced Exchequer to run their business. Currently, HBP Systems is the largest Exchequer reseller in the country, and in 2018 they added Advanced’s manufacturing software, Business Cloud Essentials, to their product portfolio.

Commercial Director, Phil Denham, says: “Increasing the products we supply from Advanced is a fantastic opportunity for us to learn and work with them even closer. Manufacturers are integral to the Humber community, so to have a supplier who supports our customer demographic and understands their needs is really unique.”

For HBP Systems, developing a strong partnership with a supplier is not just about believing in their products. Phil explains: “As a supplier, Advanced has one of the best approaches to reseller relationship management. All the technical support and sales training our team receives are incredibly well structured.

Advanced’s Channel Sales Director, Dean McGlone, who manages this business relationship, says: “Advanced is proud to support HBP in their drive to offer leading edge solutions and a first-class service. HBP is a fantastic organisation, with an excellent team that really understand the current and future needs of their customers.”

Last month, Advanced presented HBP Systems with their Most Added Value Award at their annual True Partner Event, which is designed to show appreciation to their resellers. Managing Director, Joanne Dixon, says: “We take an immense amount of pride in receiving this award as it represents that our software support expertise is endorsed by an industry-leader like Advanced.”

Joanne, who has been with HBP Systems since 1992, also explains: “This award highlights the work our team does for our Advanced customers, especially regarding changes in the industry or new legislation, like GDPR and Making Tax Digital.”

HBP Systems hope that the length of their relationship with Advanced and their recent software support accreditation promote the importance of dedicated partnerships with suppliers and resellers.

Joanne praises: “It is a rarity to find such a devoted supplier. Advanced work so hard to enhance our relationship and ensure we have all the knowledge and resources required to do the best job. I want to thank Advanced on behalf of HBP Systems, for their continued support over the last 15-years and I’m incredibly excited to see what we can achieve in the future.”

To find out more about HBP Systems’ award-winning support services for Advanced’s business solutions click here.