Google Chrome security updates and how they will affect your business

As the owner of the worlds most popular internet browser and one of the largest tech companies on the planet – the world works to Google’s clock, and when Google say’s it’s time to change, you’d better be ready to change.

This week it appears that they have said just that, with the latest update to Chrome revolving around internet security and ensuring that businesses and online stores are held accountable for their cyber-security.


What’s going to happen?

This update is designed to highlight the risk associated with websites that allow the collection of credit card information and passwords. Websites can only be marked as ‘secure’ if they have purchase and installed an SSL Certificate, transforming their website to a HTTPS site.

With many small to medium sized businesses often having un-ecrypted websites, this move is intended to encourage owners to improve their security.

Which as Phil Denham explains, is an essential business practice in 2017.

How will I know the website I am visiting is secure?

Here are the notifications that Google will be using to inform it’s users on the HTTPS status of websites:

Not Secure:




How do I make sure this doesn’t affect me?

With over 50% of internet users accessing content via Google’s browser, HBP is urging local businesses to ensure that their online stores and data collection forms are secured using HTTPS to ensure the changes in Chrome don’t have a negative impact.

With the proper installation of a security certificate to make a site ‘HTTPS’, website owners should see that they earn the green padlock icon on Google Chrome.

If you host your own website or have access to your hosting provider, setting up a HTTPS is simple. Security Certificates can be purchased from many different sources (or even made yourself!) But we recommend trying NameCheap for your SSL (Security) certificate.


What are the Pros and Cons to this change?

While we think this change is for the best overall, it is apparent that many will be inconvenienced by it – and some business could take a big hit to their online presence if this isn’t handled correctly. For example:

  • HTTPS sites will be listed differently to their HTTP counterparts which means SEO and Digital Marketing may experience issues.
  • Sites without HTTPS security will risk losing customers and will no longer be seen as trusted online stores.

This latest update is set to bring about a huge change in how customers view and use websites; any site without the ‘Secure’ tag will risk being perceived as insecure, vulnerable and unprofessional.

Sites will ultimately risk losing traffic as users begin to see these ‘unsecured’ sites as security risks and will refuse to let them handle their personal data.

We predict that an online store without a secure verification tag will see a direct hit to sales as users begin to see these tags as an official mark of whether a website can be trusted or not.

Another by-product of changing your website from HTTP to HTTPS is that Google will view the HTTPS site as a complete new website and list it accordingly, this means all links to your website will need to be replaced or edited to redirect users to the new HTTPS site.

Form more information on this visit us at, email at or call us on 01724 420373.